Airwalk - Breaking the Mold
Breaking the Mold is an initiative by Airwalk to bring back classic footwear styles popularized in the late 80s to early 90s. This program started with a request from Beastie Boys member Adam Yauch, a long time fan of the Airwalk Desert Boot. The Desert Boot is the first in a long line of re-releases in the coming future. The identity for the program is adaptable and will be different for every release. So be on the look out for new styles.
More to come.
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Breaking the Mold Identity // Airwalk Desert Boot

Breaking the Mold Identity // Airwalk Prototype

Identity Development // sketches

Logo Pattern

E-vite Design

Footwear packaging

Footwear Packaging // photo from launch party in NYC
