Airwalk - Breaking the Mold

Breaking the Mold is an initiative by Airwalk to bring back classic footwear styles popularized in the late 80s to early 90s. This program started with a request from Beastie Boys member Adam Yauch, a long time fan of the Airwalk Desert Boot. The Desert Boot is the first in a long line of re-releases in the coming future. The identity for the program is adaptable and will be different for every release. So be on the look out for new styles.

More to come.

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// Airwalk Desert Boot
Breaking the Mold Identity // Airwalk Desert Boot
// Airwalk Prototype
Breaking the Mold Identity // Airwalk Prototype
// sketches
Identity Development // sketches
Logo Pattern
E-vite Design
Footwear packaging
// photo from launch party in NYC
Footwear Packaging // photo from launch party in NYC