CaféWell: Digital Health Platform

CaféWell is a digital health platform that rewards, guides and encourages members to make healthy choices. With CaféWell, you can create a personalized plan based on your health goals, and get instant access to a variety of activities, wellness challenges, expert health coaching, and other health resources to support healthy behaviors. I worked on many CaféWell projects including, integrated campaigns, UX/UI, product program development, and sales materials. The following work includes client and internal projects. 

Work created while employed at Weltok

CW_thumb2.jpg
 Centura Health Adventure campaign   

Centura Health Adventure campaign

 

 Brand identity tool kit

Brand identity tool kit

 2016 US Pro Cycling Tour booth design

2016 US Pro Cycling Tour booth design

 Example of an Instagram post

Example of an Instagram post

 Printed brochure

Printed brochure

CW_Centura_Adventrue_bro2.png
CW_Centura_Adventrue_bro.png
 Icons created for the printed brochure

Icons created for the printed brochure

 State of Colorado: Healthiest City Campaign launch email design sent out to all state employees. 

State of Colorado: Healthiest City Campaign launch email design sent out to all state employees. 

 State of Colorado: Healthiest City Campaign launch email design sent out to all state employees. 

State of Colorado: Healthiest City Campaign launch email design sent out to all state employees. 

 Poster design provided to company department leaders

Poster design provided to company department leaders

 Children's Hospital saw amazing employee wellness results in their first year using CaféWell. For the kickoff of the second year's campaign we wanted to start by sharing the successes of the previous year and encourage new users to sign up.

Children's Hospital saw amazing employee wellness results in their first year using CaféWell. For the kickoff of the second year's campaign we wanted to start by sharing the successes of the previous year and encourage new users to sign up.

 Direct mail brochure for Children's Hospital (internal spread)

Direct mail brochure for Children's Hospital (internal spread)

 Headline type direction

Headline type direction

 web banners

web banners

 Email communication

Email communication

 In addition to working with clients, I worked on a variety of internal projects including UX/UI, campaign templates that were made available to all clients, product program development, sales materials and general branding projects.   Above: CaféWell landing page comp (unused)

In addition to working with clients, I worked on a variety of internal projects including UX/UI, campaign templates that were made available to all clients, product program development, sales materials and general branding projects. 

Above: CaféWell landing page comp (unused)

 Branding and logo for an activity program where the goal of each stage is to take as many steps as athletes in various sports

Branding and logo for an activity program where the goal of each stage is to take as many steps as athletes in various sports

Welltok_Step_Into_Sports2.jpg
CW_CO_CampWelltok1.jpg
CW_CO_CampWelltok2.jpg
CW_CO_CampWelltok3.jpg