SIMS Snowboards

SIMS, the original snowboard brand, was founded in 1976 by Tom Sims, pioneer and world champion of snowboarding. Since then, SIMS has continued to revolutionize the sport of snowboarding with innovative technologies and forward thinking. I worked with SIMS Snowboards on multiple projects including brand campaigns, snowboard graphics, apparel graphics, digital/social content and general branding projects.

SIMS_logo.jpg
 I worked closely with the national retail chain, The Sports Authority to rebrand and reposition SIMS Snowboards in their stores. The SIMS brand has long leveraged it’s rich history to appeal to consumers, but as a result has become disconnected with the younger consumer. The goal of the project was to position SIMS Snowboards as a relevant youth snowboarding brand while not totally abandoning the history of the brand.

I worked closely with the national retail chain, The Sports Authority to rebrand and reposition SIMS Snowboards in their stores. The SIMS brand has long leveraged it’s rich history to appeal to consumers, but as a result has become disconnected with the younger consumer. The goal of the project was to position SIMS Snowboards as a relevant youth snowboarding brand while not totally abandoning the history of the brand.

 Gender specific binding packaging

Gender specific binding packaging

 Branded clamshell hangtag with product specific inserts

Branded clamshell hangtag with product specific inserts

 Hangtag detail

Hangtag detail

 Snowboard specific info sticker

Snowboard specific info sticker

 Info sticker in application   

Info sticker in application

 

 2013/2014 SIA Catalog

2013/2014 SIA Catalog

 I've worked with SIMS to design and develop multiple snowboard lines. This process includes identifying current graphic trends, partnering with product developers, design, and working with a team of artists, illustrators and designers. 

I've worked with SIMS to design and develop multiple snowboard lines. This process includes identifying current graphic trends, partnering with product developers, design, and working with a team of artists, illustrators and designers. 

 SIMS Artist Series collection is a yearly collaboration between the brand an artist. Past seasons include graphics by Hannah Stouffer, Jason Thielke, The Silent Giants, ILOVEDUST, Grant Coghill and others. 

SIMS Artist Series collection is a yearly collaboration between the brand an artist. Past seasons include graphics by Hannah Stouffer, Jason Thielke, The Silent Giants, ILOVEDUST, Grant Coghill and others. 

 SIMS Snowboards has amassed a long list of industry “firsts”, the first pro model, the first women’s specific snowboard, and arguable the brands greatest contribution came in 1976 when a young Tom Sims hand built the first ever snowboard and founded the company baring his last name. The EBOARD is the last product innovation left behind by Tom before his passing in 2012. 3D molded wedges where embedded into the top sheet of a snowboard to align the riders body in a more ergonomic way, allowing fresher legs longer in the day. A logo and a technology focused ad campaign were created to introduce the technology to the market.

SIMS Snowboards has amassed a long list of industry “firsts”, the first pro model, the first women’s specific snowboard, and arguable the brands greatest contribution came in 1976 when a young Tom Sims hand built the first ever snowboard and founded the company baring his last name. The EBOARD is the last product innovation left behind by Tom before his passing in 2012. 3D molded wedges where embedded into the top sheet of a snowboard to align the riders body in a more ergonomic way, allowing fresher legs longer in the day. A logo and a technology focused ad campaign were created to introduce the technology to the market.

 Product ads featuring team athletes

Product ads featuring team athletes

 Product ads featuring team athletes

Product ads featuring team athletes

 Technology focused social media posts 

Technology focused social media posts 

 SIMS Snowboards history microsite

SIMS Snowboards history microsite

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SIMS_FIrsts_Microsite2.jpg
SIMS_Firsts_Social2.jpg
SIMS_Firsts_Social2.jpg

SIMS Did it First - Pop Up Video

 A few seasons worth of print ad directions featuring seasonal product and team riders

A few seasons worth of print ad directions featuring seasonal product and team riders

 Print ads featuring team athletes

Print ads featuring team athletes

 Product ads featuring team athletes

Product ads featuring team athletes

 Print ads featuring team athletes

Print ads featuring team athletes

 Brand graphics used on apparel and in marketing materials

Brand graphics used on apparel and in marketing materials

 SIMS Snowboards landing page detail

SIMS Snowboards landing page detail

 SIMS Snowboards landing page

SIMS Snowboards landing page

 SIMS Snowboards product page

SIMS Snowboards product page

 SIMS Snowboards athlete page

SIMS Snowboards athlete page